Samsung's gone bold on the design of the Galaxy S6, taking away the usual plastic covering that festooned previous models and finally stepping into the world of metal for its flagships.
Samsung has always had brilliant screen technology, and once again, that's the case on the Samsung Galaxy S6. The Super AMOLED display offers clear, crisp whites against pure blacks, meaning even dark scenes are shown off perfectly.
The 5.1-inch display now packs more pixels than ever before - 1440 x 2560 in fact, which matches the Galaxy Note 4 but with a higher PPI of 577 - which means you're looking at the sharpest display on the market.
The QHD level of screen was started by LG last year with the G3, but as that was based on LCD technology it left the screen a little dark and power hungry, as each pixel caused a heavier strain on the battery.
Then the Google Nexus 6 came along, and that really impressed with its larger screen. Despite the wider display it still looked great, and when the aforementioned Note 4 came along with the same resolution, the bar was set.
So combining the pixel count of the Note 4 with a smaller display should yield an exquisite display, right? Sadly, no. That's not to say the screen on the Samsung Galaxy S6 doesn't look brilliant - it really, really does - but I'm not sure the QHD resolution really adds that much to the mix, especially given the higher power drain it commands.
Watching some optimized video does look nicer, and held side by side the screen is clearly sharper than a normal Full HD display.
But we've gone way past the point of needing any more sharpness in our phones, and even 720p resolutions don't look terrible (a point well made by Matthew Hanson in his piece on the myths of screen resolution) so I'm wondering why Samsung bothered here.
The Super AMOLED technology can make 1080p screens look phenomenal, and has been for years. And with bigger screens, the improved pixel count helps make them look next generation. But at 5.1-inch, this seems more gimmick than anything else as Samsung looks for anything it can throw into a new flagship to grab headlines.
(Admittedly the improved resolution is needed for the Gear VR headset, where the phone is the screen and so more pixels are better. But that's not going to be a real world use for this phone for many).
The screen on the Galaxy S6 is superb. It does still have all the real benefits of Super AMOLED, as I've mentioned, with outdoor visibility particularly strong.
There's nothing that doesn't look amazing on it - but it does come at the cost of battery life and, well, actual cost, and I'm not sure it adds enough to warrant those sacrifices.